Jean Christophe Babin is the Italian-French CEO at Bvlgari. Born in France, but with an Italian heart, his DNA is global. Being an avid traveller since he was 21, he spent a sabbatical year in Asia. From mountaineering in the Himalayas to exploring Indo Chinese cultures, he spent his time in India, China, the Tibet Autonomous Region, Bangladesh, Nepal, Indonesia, Thailand and Japan. For this very reason, India is very close to his heart.
In a virtual interaction, Jean Christophe Babin spoke his heart out among many other finer aspects of Bvlgari, and the factors that distinguish Bvlgari jewellery from other brands.
Jean Christophe Babin is an Italian-French citizen. Born in France with an Italian heart but with a Global DNA. An avid Traveller at 21, Jean Christophe Babin spent a first sabbatical year in Asia between mountaineering in the Himalayas and the discovery of Indo Chinese cultures, exploring India, China, the Tibet Autonomous Region, Bangladesh, Nepal, Indonesia, Thailand and Japan for almost a year. India and Indians are very close to his heart.
In a virtual interaction Jean Christophe Babin spoke his heart and mind out among many other finer aspects of Bvlgari and the factors that distinguish Bvlgari Jewellery watches from other Brands.
Q: How has been the response to Novelties 2021 from all markets?
Fantastic! Our friends and customers have not been able to touch and try the new product so in the coming weeks we will be organising Trunk shows for our customers and media to touch feel and try the watches in their own city and country.
Q: How has been the response for Watches & Wonders 2021.
Watches & Wonders was an interesting platform this year as Brands organised their presentations, interviews etc. from their own location. This was different to the previous year’s wherein everyone came together and were physically present. It was a different experience for the brand as well. It is always great when brands come together, whether it is physically or on digital platforms. We already experienced a digital exhibition last year with LVMH Watch Week and we continued that for 2021. For me, Watches & Wonders 2021 was a continuation where we showcased novelties. The Geneva Watch days at the end of August this year will also take place physically as well on a digital platform. We look forward to welcoming partners from August 31st to September 5th, 2021. We will expect partners from the US to attend the physical platform including Europe and some parts of Asia. Wherever there are travel restrictions still in place, we will offer the digital platform.
With Digital events we have a lot of flexibility and cost savings. Flexibility to change dates around like during the pandemic. With physical events, we are more restricted when it comes to the dates, and we also incur higher costs.